MSN started to change it's image a lot trying to fit in the competitive market that started to form around it, It stopped being the only social network at the time, and from changing its name from MSN to Windows Live Messenger  to it changing its landing page to something users weren't liking and were not comfortable ...

It's the end of an era for one of Microsoft's most popular instant messaging software products. Microsoft started to phase out MSN Messenger (also known as Windows Live Messenger) globally in April 2013 and it will be completely shut down on October 31st. MSN Messenger is only available in mainland China until then.